The popular downtown Grand Rapids concert venue closed since the pandemic will kick off shows again in August under its new name. View the upcoming show schedule.
What was once 20 Monroe Live will now be known as GLC Live at 20 Monroe.
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Under a new name-in-title sponsorship, Gun Lake Casino has allied with Live Nation for the renaming of the 2,600-capacity concert venue in downtown Grand Rapids that’s been closed since March 2020 due to the pandemic.
Owned and operated by Live Nation, the venue that officially opened in late 2017 will once again start hosting concerts in August, starting with an Aug. 14 tour stop by pop/folk/hip hop artist Dermot Kennedy.
GLC Live at 20 Monroe will follow that with Joe Russo’s Almost Dead on Aug. 26 and Beartooth on Sept. 25.
In announcing the new partnership, Sal Semola, president and chief operating officer for Gun Lake Casino, said in a prepared statement that the Wayland casino is “thrilled” about the return of live entertainment.
“Our recent alliance with Live Nation was founded on our collective mission – to provide an unsurpassed entertainment experience for our guests,” Semola said.
“We are excited to share that our iconic brands have teamed up with a long-term partnership to reintroduce top-tier acts at this premier venue, GLC Live at 20 Monroe.”
Live Nation’s Sue Barsoum, general manager for GLC Live at 20 Monroe, called the partnership with Gun Lake Casino “an excellent representation of two organizations who strive to provide amazing memory-making experiences to their patron.”
After hosting artists ranging from Jack White and Primus to Jeezy and Chase Rice in its first two years of operation, GLC Live at 20 Monroe now is poised to return to the musical fray as major artists resume touring in earnest as the COVID-19 pandemic winds down.
Upcoming tour stops will feature the likes of Black Pumas, Kip Moore, All Time Low, Todd Rundgren and Kaleo. Get tickets and details online here.
Gun Lake Casino is owned by the Match-E-Be-Nash-She-Wish Band of Pottawatomi Indians (Gun Lake Tribe).
Last November, Gilmore Collection put the 20 Monroe Live building and The B.O.B. next door up for sale, with an asking price of $16.5 million for the concert venue and $15.5 million for The B.O.B. Officials did not immediately respond to queries about whether the properties are still for sale or whether the new in-title sponsorship agreement has any affect on that process.
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